better shoddy and sincere than clever and deceptive
adroit, skilled, ingenuity
コウ / たく.み
lie, falsehood, deceive, pretend
サ / いつわ.る
bungling, clumsy, unskillful
セツ / つたな.い
sincerity, admonish, warn, prohibit, truth, fidelity
セイ / まこと
likeness, like, such as, as if, better, best, equal
ジョ / ごと.し